There's no better feeling than having a stadium full of fans rooting for your team. But, aside from friends and family members, it can be hard to build a cheering section.
Luckily, the internet has made it much easier to promote local businesses. Your softball team should use a mix of old and new marketing strategies to see the best results.
You're probably familiar with some of the more traditional methods like printed material or local media. So, let's talk about some of the more new-age methods you should leverage. Here are 4 ways to draw a crowd for your next game.
Think your softball team has nothing to post about? Think again.
Nearly any organization can employ social media efforts to gain better exposure. It's all about creating the best content for your audience.
Are you a high school team trying to gain more fans? You should tailor your posts to other high school students. But, if you're an adult league, you'll probably want other community members close to your age.
Blogging is another easy way to garner organic attention to an organization. You'll want to compose at least 1-2 new posts a week to see any search engine results.
Again, the topics you blog about depend on who you're targetting. What's great about blogging is there are an endless amount of topics to write about. You just need to make sure they align with your organization.
You could also write about hot topics within the baseball or softball industry. Think of any prominent news about upcoming games, players, the industry, etc.
Ask game attendees and social followers to sign up for a monthly newsletter. This is the easiest way to keep patrons in the loop since all they have to do is check their email. MailChimp allows you to build email campaigns for free, and it's simple to use.
Partnering with another organization can help build a following for the above platforms. Both groups will double their exposure, leading to an influx of new fans and followers.
Ask another group to promote a giveaway on your behalf. They can help gain exposure for a few one-on-one sessions with your team's players. Or, you could hold a raffle and offer a basket full of goodies.
If you're not offering the same prizes, make sure they have the opportunity to create something similar through your social platforms.
Promoting your softball team shouldn't end with the fans. Make sure you're going to each game with team swag!
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